Crafting a lead gen strategy to increase calls & lead forms by 32%
Leads +32%
Cost Per Lead -23%
Traffic +14%
Challenge
Doorlux, a leading bespoke door specialist, faced the challenge of establishing a strong presence within their market and generating quality leads. As a newcomer,
they needed an effective strategy to increase brand awareness and attract potential customers. The aim was to utilise Google Ads as a lead generation tactic and implement a strategy that captured potential customers searching for a range of relevant keywords associated to the products Doorlux sells.
Solution
Our strategy involved using thorough keyword analysis to identify relevant search terms and creating inviting ads that highlighted Doorlux’s unique selling points, and luxurious door designs. We tested a range of keyword themes to find the optimal cost per lead whilst also ensuring a high ad position to generate continuous brand awareness.
Results
By implementing a data-driven and methodical campaign approach, our Google search campaigns proved to be an extraordinary success that increased brand awareness and grew the number of high-quality leads at a cost per lead that was 50% lower than the client’s target.
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