Record number of door sales returns over 1,000% on ad spend

Revenue +137%

Market Share +31%

Cost Per Click -16%


Doors2Floors are a specialist retailer in internal doors whilst also offering a range of products across external doors and flooring. They had recently closed their showroom in Leeds and opened a smaller showroom in Batley. Online sales were extremely low with monthly sales in single digits despite investing heavily on the website. Exceed were brought in to turn around website performance and vastly increase sales and revenue at a profitable rate.



Shopping was a key element of the strategy for Doors2Floors and this meant we focused heavily on the product feed to ensure all product attributes were filled out as accurately as possible. This ensured all necessary and optional data was provided to Google to maximise our reach across relevant product terms.

This was vitally important for those potential customers searching for specific door names, colours, materials, sizes and manufacturers. We knew that those customers searching on Google for these specific longer tail keywords were much more inclined to purchase products from Doors2Floors as they had already conducted much of their research to know the type of door they needed. This resulted in higher click through and conversion rates through the shopping campaigns we had built for the client.

We tried and tested search campaigns for those keywords we aimed to target through the shopping campaigns but saw that performance through search wasn’t as great. However, overlaying remarketing audiences to these campaigns resulted in improved performance, pushing those who had already visited the website previously to come back and purchase their desired products.



Creativity, innovation and knowing when to take risks has been at the heart of our approach which has proven to be extremely successful – our client now stands as a top player amongst established competitors with 30% of the total market share whilst hitting the profitability goal


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Don't Take Our Word For It

We think we're great at PPC, our clients think we're better!

ACAS Electrical

We have been partnering with Exceed for over a year now, and we can confidently say that their service has been nothing short of exceptional.

Yusuf Chunara

Online Marketing Manager

Enjoy Travel

After using many other agencies to handle our PPC unsuccessfully, Exceed’s skill and expertise saw our paid media strategy successfully overhauled and our sales double year on year.

Martin Mansell


Erna Low

Exceed are not only super friendly and pleasant to work with, but they’re also really committed and always an email away for any questions we may have. I would happily recommend Exceed!

Estelle Gadrat

Online Marketing Manager

Heavenly Boxes

Partnering with Exceed has been a major factor in our business's exceptional growth. I can't recommend them enough – they really know their stuff and consistently deliver impressive results.

Mohammed Sheikh


Holiday Cars

I especially appreciate how they keep in touch, sharing updates and ideas for improving performance, listening to our feedback, and then putting our agreed plans into action.

Michel Houthoff

Chief Operating Officer

Learning Roots

Their transparent communication, proactive updates, and impressive results make them an indispensable partner in our business growth.

Zaheer Khatri

Managing Director