Award-winning multichannel strategy develops 31% market share &137% increase in revenue
Revenue +137%
Market Share +31%
Cost Per Click -16%
Challenge
As a new boiling water tap brand launched in November 2021, Verana tasked us with taking away market share of established brands within 12 months and becoming a major player in the industry. Alongside this, the client required Exceed to hit an ROI target to ensure profitability for the new brand.
Solution
We took advantage of every paid media channel to skyrocket the performance of our client & bring them to the forefront of our customers’ minds. Through paid social, we exploited the potential of Meta ads by utilising the different audience types across the network. We also optimised the client’s shopping campaign by creating a highly-relevant product feed to boost performance, in addition to ongoing testing & experimentation across the client’s Search campaigns.
Results
Creativity, innovation and knowing when to take risks has been at the heart of our approach which has proven to be extremely successful – our client now stands as a top player amongst established competitors with 30% of the total market share whilst hitting the profitability goal
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