Brand launch for fitness brand returns £1m in less than 12 months

Revenue +137%

Market Share +31%

Cost Per Click -16%


With massage guns taking the health & fitness industry by storm, Recovapro were a new player in the industry taking on established brands like Theragun & Hyperice.

Not only were Recovapro bringing a new product to market, but they were also a new brand with zero brand presence. Exceed were tasked to launch the brand in the UK, Europe, US & UAE with tough ambitious sales targets to hit from day one and establish both the brand and product as key players in the industry.



With thorough market and product research conducted, we set out creating a targeted strategy that reaped huge rewards. Using paid search, we took on the established brands by setting up optimised campaigns targeting competitor keywords whilst sending traffic to a comparison landing page which resulted in high quality scores, efficient CPC’s and strong sales performance. Not only did this help with sales, but also helped establish the brand name and increase consideration of the Recovapro product.

Additional paid search campaigns were launched to target product related searches and drive incremental traffic and sales. Furthermore, we optimised the Recovapro product feed and launched shopping campaigns that appeared alongside competitor and product related search terms.

All campaigns were underlaid with optimised remarketing lists to ensure users were captured at different stages of the marketing funnel. Segmented lists based on website usage and length of visit helped to boost conversion rates and decrease cost per sale. Moreover, device bid adjustments ensured we maximised mobile traffic and sales.



Creativity, innovation and knowing when to take risks has been at the heart of our approach which has proven to be extremely successful – our client now stands as a top player amongst established competitors with 30% of the total market share whilst hitting the profitability goal


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ACAS Electrical

We have been partnering with Exceed for over a year now, and we can confidently say that their service has been nothing short of exceptional.

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Enjoy Travel

After using many other agencies to handle our PPC unsuccessfully, Exceed’s skill and expertise saw our paid media strategy successfully overhauled and our sales double year on year.

Martin Mansell


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Exceed are not only super friendly and pleasant to work with, but they’re also really committed and always an email away for any questions we may have. I would happily recommend Exceed!

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Heavenly Boxes

Partnering with Exceed has been a major factor in our business's exceptional growth. I can't recommend them enough – they really know their stuff and consistently deliver impressive results.

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Holiday Cars

I especially appreciate how they keep in touch, sharing updates and ideas for improving performance, listening to our feedback, and then putting our agreed plans into action.

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Their transparent communication, proactive updates, and impressive results make them an indispensable partner in our business growth.

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