Seasonal product feed optimisations increase revenue by 491%

Revenue +491%

Cost Per Sale -61%

Conversion Rate +317%

Challenge

Heavenly Boxes is an online retailer offering personalised gift hampers and boxes for various occasions that are delivered throughout the UK. In light of their previous agency’s underwhelming performance, our objective was to fuel growth through enhanced paid media efforts while maximizing ROI to achieve profitability.

 

Solution

To achieve growth during festive peak seasons, we experimented with Google Shopping campaigns and Search campaigns. Our feed optimisation involved testing different product titles that matched search queries alongside creating detailed and carefully tailored assets for specific occasions like Valentine’s Day. Starting with a minimal budget, this was swiftly increased based on the campaign’s data which revealed a surge in sales after the brand put their trust in Exceed.

 

Results

We surpassed the client’s expectations by achieving an ROI that exceeded their goals by 27% whilst sales skyrocketed in 2023 to 5.6 times more than what was achieved in 2022. The loss Heavenly Boxes were making with their previous PPC agency turned into a 5-figure profit for this niche brand in less than 6 months.

 

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ACAS Electrical

We have been partnering with Exceed for over a year now, and we can confidently say that their service has been nothing short of exceptional.

Yusuf Chunara

Online Marketing Manager

Enjoy Travel

After using many other agencies to handle our PPC unsuccessfully, Exceed’s skill and expertise saw our paid media strategy successfully overhauled and our sales double year on year.

Martin Mansell

CEO

Erna Low

Exceed are not only super friendly and pleasant to work with, but they’re also really committed and always an email away for any questions we may have. I would happily recommend Exceed!

Estelle Gadrat

Online Marketing Manager

Heavenly Boxes

Partnering with Exceed has been a major factor in our business's exceptional growth. I can't recommend them enough – they really know their stuff and consistently deliver impressive results.

Mohammed Sheikh

Founder

Holiday Cars

I especially appreciate how they keep in touch, sharing updates and ideas for improving performance, listening to our feedback, and then putting our agreed plans into action.

Michel Houthoff

Chief Operating Officer

Learning Roots

Their transparent communication, proactive updates, and impressive results make them an indispensable partner in our business growth.

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Managing Director