Feed Optimisation

Exceed is an expert PPC management agency that optimises product feeds to improve shopping campaign performance.

Case Studies Free Audit & Proposal

What Is Feed Optimisation?

Product feed optimisation involves refining the data in a product feed to ensure accurate, complete, and high-quality information about each product. This optimisation enhances the performance of product listings on advertising platforms and comparison shopping engines.

Why Feed Optimisation?

A well-optimised product feed ensures that ads display accurate and compelling information. This not only improves the visibility of products but also enhances the overall user experience, leading to higher click-through rates and better conversion rates.

Frequently
asked questions.

Common questions asked by you, answered by our team

Yes, you don’t have to show every product in your feed when you create a shopping campaign. You can also group items into themed segments if you want to analyse their overall performance or create clones of the same product if you want to A/B test your optimisations.
To get started, your feed will need to include a product ID, title, description, landing page link & image link. Alongside these essential attributes, our team can optimise your feed by adding in further information that will boost your online success such as short titles, Google Product Categories, product details, product highlights and more. 
If you choose to, you can make changes to your feed on a daily basis. However, these updates can typically take 24 hours to appear in your Google Ads account, or longer if you’re a new advertiser.

Our Profit-Driven Approach

Once we've understood your business, customers, competitors and paid media campaign goals, we'll thoroughly assess your existing performance to identify opportunities to improve on whilst also understanding what has worked well. We'll also ensure your campaign performance is being tracked properly and advise if any changes are needed.
Utilising the data collected in the audit, competitor analysis and in combination with our expertise in the industry, we'll present a tailored strategy for your business to hit its goals via PPC. We'll set attainable targets and present a timeline of work to be undertaken to generate the profit you crave.
Once you've approved the strategy and timeline, we'll put our expertise to use with clever and layered campaigns that hit your audience at the right stages to make your business exceed. We'll prospect to the right target market and funnel them through to sale/booking assisted by detailed remarketing campaigns.
Once you're getting traffic and sales/leads coming in, we'll measure how the numbers stack up against the initial KPI's we agreed upon. We'll identify opportunities to scale to drive further sales/leads whilst also cutting out the poor traffic and ad spend to improve your profitability.
Nothing is ever complete and that statement applies to all paid media campaigns. Once your campaigns are on track and hitting the right KPI's, we'll test deeper elements of your campaigns to find those incremental gains that make your paid media campaigns better than ever.
We're an honest and transparent bunch here at Exceed. We'll set up a custom dashboard for you to track progress whilst setting up a reporting schedule that allows you to understand the different layers to your campaigns. With direct access to your paid media specialist, you can stay in touch regularly to update them on your business or quiz our team on anything paid media.

Brands We've Grown

These ambitious brands grew their profits by trusting Exceed. You should too.

Success Stories That Exceed

We make your PPC budget work harder than ever. Find out more about how we achieved these amazing results.

Doorlux

Lead gen strategy increases calls & web forms by 32%

Doors2Floors

Record number of sales returns over 1,000% on ad spend

Eid Party

Over £200K revenue generated during Ramadan & Eid

Enjoy Travel

Car rental bookings increased by 41%

Heavenly Boxes

Shopping feed optimisations increase revenue by 491%

Recovapro

Brand launch returns £1million in less than a year

Verana

Multi-channel strategy boosts revenue by 137%

Xposed London

Multi-channel strategy boosts revenue by 137%

Yalla World

Multi-channel strategy boosts revenue by 137%

Why Choose Exceed For Your PPC Marketing?

award winning experts

Award Winning Experts.

We've been recognised for our quality of work at multiple digital marketing events, judged by industry experts.

google partners

Google Ads Partner.

Our team are accredited professionals recognised for maximising PPC success across paid media platforms.

free account audit

Free Audit.

Want to know where your current campaigns are going wrong? We'll assess if your current team are doing a good job... for free.

no long term contracts

No Long Term Contracts.

After your initial contract period, we'll let our results talk and give you peace of mind with our standard rolling agreements.

profit not revenue

Profit, Not Revenue.

Revenue is great but what's the point if it doesn't grow your profits? We'll help you increase your bottom line.

bespoke strategy

Bespoke Strategy.

With over 40 years combined experience, we've tried and tested a number of custom strategies to drive success.

daily reporting

Daily Reporting.

Want to know how your budget is being spent? Our custom built dashboard refreshes daily to give the insight you need.

direct access always

Direct Access, Always.

Speak to our paid media specialists directly to speed up communication and get improved results, faster.

Get A Free Audit

Speak to our award winning team to discuss your paid media goals. We'll measure your current campaigns against your objectives and show you how we'll make your profits jump!

Don't Take Our Word For It

We think we're great at PPC, our clients think we're better!

ACAS Electrical

We have been partnering with Exceed for over a year now, and we can confidently say that their service has been nothing short of exceptional.

Yusuf Chunara

Online Marketing Manager

Enjoy Travel

After using many other agencies to handle our PPC unsuccessfully, Exceed’s skill and expertise saw our paid media strategy successfully overhauled and our sales double year on year.

Martin Mansell

CEO

Erna Low

Exceed are not only super friendly and pleasant to work with, but they’re also really committed and always an email away for any questions we may have. I would happily recommend Exceed!

Estelle Gadrat

Online Marketing Manager

Heavenly Boxes

Partnering with Exceed has been a major factor in our business's exceptional growth. I can't recommend them enough – they really know their stuff and consistently deliver impressive results.

Mohammed Sheikh

Founder

Holiday Cars

I especially appreciate how they keep in touch, sharing updates and ideas for improving performance, listening to our feedback, and then putting our agreed plans into action.

Michel Houthoff

Chief Operating Officer

Learning Roots

Their transparent communication, proactive updates, and impressive results make them an indispensable partner in our business growth.

Zaheer Khatri

Managing Director