Feed Optimisation
Exceed is an expert PPC management agency that optimises product feeds to improve shopping campaign performance.
What Is Feed Optimisation?
Product feed optimisation involves refining the data in a product feed to ensure accurate, complete, and high-quality information about each product. This optimisation enhances the performance of product listings on advertising platforms and comparison shopping engines.
Why Feed Optimisation?
A well-optimised product feed ensures that ads display accurate and compelling information. This not only improves the visibility of products but also enhances the overall user experience, leading to higher click-through rates and better conversion rates.
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