Paid Social

Exceed is an expert paid social marketing agency to help find and sell to your target audience on Facebook, Instagram, TikTok, LinkedIn, X, Pinterest & Snapchat.

What Is Paid Social?

Paid social involves the promotion of content or products through paid advertising on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Advertisers create targeted campaigns to reach specific demographics or user groups.

Why Paid Social?

Paid social is effective for brand building, driving website traffic, and generating leads or sales. The ability to target audiences based on demographics, interests, and behaviours ensures that ads are shown to relevant users, maximizing the impact of the campaign.

asked questions.

Common questions asked by you, answered by our team

When it comes to targeting on Meta, the options are endless. If you want to stick to customers who know your brand, Custom Audiences are perfect for re-engaging past visitors. You can also utilise this data to build Lookalike Audiences. These users are similar to your existing customers so they’re more likely to be interested in your products and services. If you want to expand even further, you can start from scratch and build your own audiences based their shared interests, demographics or behaviour.
There are various ad types available on Meta including image ads, video ads and carousel ads that can display up to 10 images/videos in one ad, each with their own link. If you want your users to have a full-screen experience when they tap on your ad, Instant Experience ads are designed immerse users with a series of video, photo & text elements.  On TikTok you can create In-Feed ads that appear as users scroll through their For You Page. These last up to 60 seconds and imitate the style of an organic post, encouraging users to engage by liking, clicking or sharing the post.   Pinterest ads are also perfect for advertisers who want to broaden their reach by capturing the attention of high-value customers. With collection ads, mobile users can view a larger, featured image accompanied by 3 supporting images. Once clicked, this expands to display 24 supporting images. 
When it comes to paid social, enticing creatives are essential. We want users to stop in their tracks as they scroll, so that they’re eager to click and find out more. To help you with this, we can provide you with personalised suggestions and guidelines on how to make your ads stand out from the crowd, for example, incorporating your logo into your assets or using eye-catching CTA’s & headlines. If you don’t have a designer to create your banners, we also have our very own design team on hand to produce the assets you need for your paid social campaigns. 

Our Profit-Driven Approach

Once we've understood your business, customers, competitors and paid media campaign goals, we'll thoroughly assess your existing performance to identify opportunities to improve on whilst also understanding what has worked well. We'll also ensure your campaign performance is being tracked properly and advise if any changes are needed.
Utilising the data collected in the audit, competitor analysis and in combination with our expertise in the industry, we'll present a tailored strategy for your business to hit its goals via PPC. We'll set attainable targets and present a timeline of work to be undertaken to generate the profit you crave.
Once you've approved the strategy and timeline, we'll put our expertise to use with clever and layered campaigns that hit your audience at the right stages to make your business exceed. We'll prospect to the right target market and funnel them through to sale/booking assisted by detailed remarketing campaigns.
Once you're getting traffic and sales/leads coming in, we'll measure how the numbers stack up against the initial KPI's we agreed upon. We'll identify opportunities to scale to drive further sales/leads whilst also cutting out the poor traffic and ad spend to improve your profitability.
Nothing is ever complete and that statement applies to all paid media campaigns. Once your campaigns are on track and hitting the right KPI's, we'll test deeper elements of your campaigns to find those incremental gains that make your paid media campaigns better than ever.
We're an honest and transparent bunch here at Exceed. We'll set up a custom dashboard for you to track progress whilst setting up a reporting schedule that allows you to understand the different layers to your campaigns. With direct access to your paid media specialist, you can stay in touch regularly to update them on your business or quiz our team on anything paid media.

Brands We've Grown

These ambitious brands grew their profits by trusting Exceed. You should too.

Why Choose Exceed For Your PPC Marketing?

award winning experts

Award Winning Experts.

We've been recognised for our quality of work at multiple digital marketing events, judged by industry experts.

google partners

Google Ads Partner.

Our team are accredited professionals recognised for maximising PPC success across paid media platforms.

free account audit

Free Audit.

Want to know where your current campaigns are going wrong? We'll assess if your current team are doing a good job... for free.

no long term contracts

No Long Term Contracts.

After your initial contract period, we'll let our results talk and give you peace of mind with our standard rolling agreements.

profit not revenue

Profit, Not Revenue.

Revenue is great but what's the point if it doesn't grow your profits? We'll help you increase your bottom line.

bespoke strategy

Bespoke Strategy.

With over 40 years combined experience, we've tried and tested a number of custom strategies to drive success.

daily reporting

Daily Reporting.

Want to know how your budget is being spent? Our custom built dashboard refreshes daily to give the insight you need.

direct access always

Direct Access, Always.

Speak to our paid media specialists directly to speed up communication and get improved results, faster.

Get A Free Audit

Speak to our award winning team to discuss your paid media goals. We'll measure your current campaigns against your objectives and show you how we'll make your profits jump!

Don't Take Our Word For It

We think we're great at PPC, our clients think we're better!

ACAS Electrical

We have been partnering with Exceed for over a year now, and we can confidently say that their service has been nothing short of exceptional.

Yusuf Chunara

Online Marketing Manager

Enjoy Travel

After using many other agencies to handle our PPC unsuccessfully, Exceed’s skill and expertise saw our paid media strategy successfully overhauled and our sales double year on year.

Martin Mansell


Erna Low

Exceed are not only super friendly and pleasant to work with, but they’re also really committed and always an email away for any questions we may have. I would happily recommend Exceed!

Estelle Gadrat

Online Marketing Manager

Heavenly Boxes

Partnering with Exceed has been a major factor in our business's exceptional growth. I can't recommend them enough – they really know their stuff and consistently deliver impressive results.

Mohammed Sheikh


Holiday Cars

I especially appreciate how they keep in touch, sharing updates and ideas for improving performance, listening to our feedback, and then putting our agreed plans into action.

Michel Houthoff

Chief Operating Officer

Learning Roots

Their transparent communication, proactive updates, and impressive results make them an indispensable partner in our business growth.

Zaheer Khatri

Managing Director